Pay people to NOT speed?

In January, a man named Kevin Richardson won Volkswagen’s The Fun Theory, a contest for ideas to make obeying speed-limits fun. Now, less than a year later, his entry is in use in Stockholm, Sweden.

Kevin’s idea is very simple.  Record vehicles that enter enforcement zones at or under the speed limit and automatically enter the vehicle in a lottery.  Prizes?  These come from the fines paid by speeders.

If speed enforcement were truly about safety and not revenue collection, this would have potential.  Unfortunately, it’s unlikely an idea like this would gain traction in the US because of the potential lost revenue.

As for safety, in Sweden thus far the average speed of cars measured by the program dropped from 32 km/h prior to the program to 25 km/h after.

Watch the video for more info on this interesting contest and idea